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21st September 2015 by Jenny

Do you want to know what to do to progress your career? The answer may lie in neuro science.

Gendersmart Final Cover

Do you want to know what to do to progress your career? The answer may lie in neuro science.
I have just finished reading an advance copy of a new book Be Gender Smart – The Key to Career Success for Women, by Inge Woudstra, who owns W2O Consulting & Training.
Be Gender Smart is real thought leadership on gender balance. It made me think about women at work in a different way. I picked up a great range of incredibly useful tips and ideas for both my own career and how to lead men and women in my team.
The book is very practical and based on some fascinating scientific research about the differences between men and women. It is reliable and well-researched, but also a good read.
The key message of Be Gender Smart is that men and women are different, and if we embrace, not just accept those difference we can be more effective and successful at work. That key message really resonates with me.
Inge’s views are engagingly presented and she is very pro-men, but also very pro-women – it’s all in the mix.
I recommend it to you all and attach a link to its website (www.gendersmart.co.uk) and it’s page on Amazon http://www.amazon.co.uk/Be-Gender-Smart-Career-Success/dp/1784520713
 
Let me know what you think if you do read it.
 

Filed Under: Business, Career Tagged With: Career, Gendersmart. Inge wousdra, jenny garrett, men, neuroscience, parity, rocking your role, women, work

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Testimonials

“From the moment I started reading Rocking Your Role I was totally absorbed, recognising so many of the issues that Jenny refers to within this clearly written and practical book. She takes the reader on a journey which makes you question so many things about yourself but in a way that energises you to step back and think about your work life balance, and the importance of being honest with yourself and those around you. It will resonate with successful women, especially those who are the female breadwinners, in all areas of life.”

Pim Baxter
National Portrait Gallery

“A rare and powerful book covering an immensely important subject in a personal, practical and very moving way. I was inspired by reading it and left breathless by the achievements of the author and the women whose stories she tells.”

Dr Ann Limb OBE DL
South East Midlands Local Enterprise Partnership

“A series of interactive transformative exercises drawing from the world of coaching and psychology will support personal and professional development for all individuals. Jenny has a great writing voice and has bought a human touch to a taboo subject with great sensitivity and creativity.”

Philip Whiteley
Business author

“Reading this book lifted the clouds of expectations, guilt, imaginary limitations …. it liberated me to pursue my own personal dreams while still providing for my family.”

Nadine Juignet
Hewlett Packard

“This is a well researched book, that I think will meet a real need, the practical exercises are welcomed, much better than just a pile of theory. Perfect for those women struggling with being breadwinner.”

Heather McGregor
Careers Advice for Ambitious Women

“Jenny Garrett charts the rise of the female main earner (ME) in her highly engaging exploration of female breadwinners. That a fifth of women in the UK now earn more than their partners is significant, yet we hear little about this. Garrett’s book illustrates why this is something we should celebrate, and yet we are resistant to do so.This book is an invaluable and inspiring source for those who will, either through choice or by chance, embark on this exciting route. She offers advice and space to reflect and challenges one of the modern day taboos.”

Mary Honeyball
London MEP

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